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Book a call today see to if your company would be a good fit.
YouTube is the second largest search engine in the world and a primary source of information for many consumers. Your potential users are on the platform everyday searching for solutions and by posting long form content you can educate them that your software is exactly what their looking for.
We understand that you're busy running the actual business and don't have time research what your audience is searching and the types of videos that will capture their attention so you can promote your software. So we handle everything for you.
Content Strategy
We've found that the most effective style of video is tutorials. This is a computer screen recording with somebody demonstrating and talking through the process of how to solve an issue or achieve a desired result using your software. These types of videos work the best for search optimization so they allow you to reach thousands of people searching for the exact problem you solve and videos will continue to get views for years.
Content Process
We do extensive keyword research to figure out what topics to cover that will perform best with your target users. After we've come up with the video ideas we record the videos on your behalf since they are faceless and just require someone using the software to demonstrate how to accomplish a certain goal. After the videos are recorded we create eye-catching thumbnails to optimize for click-through rate and optimize the description and keywords to perform in the YouTube search engine.
Compounding Lead Generation
Long form content is the only form of lead generation that compounds over time. Ads and cold outreach are linear you get out exactly what you put in, however properly optimized YouTube videos get views years after they're published so your results stack up over time, and allow you to generate exponentially more leads over time than when you started with the same effort or in some cases even less.
Authority & Trust
After consuming content demonstrating your software's ability to solve their problem consumers will be significantly closer to buying than if they had merely watched an ad. The content does all the education and selling so by the time they click the link to visit your site they understand how your software works, they're fully convinced that it will solve their problem and they're ready to buy.
